Prancing Horse of Nashville

Privacy Policy

  •  Last Updated: May 11, 2026

NOTICE: This Privacy Policy contains an agreement to arbitrate disputes and a class action waiver.

Guiding Principles

Our dealership collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data.

Our dealership will take reasonable physical, electronic, and managerial measures to safeguard and secure any personal information you provide to us. However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

This Privacy Policy Includes:

• Section 1 — Tennessee Information Protection Act (TIPA)
• Section 2 — SMS Messaging Program
• Section 3 — General Privacy Disclosures
• Section 4 — Cookies & Online Tracking
• Section 5 — Dispute Resolution & Arbitration

Section 1 — Tennessee Information Protection Act (TIPA)

Notice of Collection

The purpose of this Notice is to inform you about the categories of personal information we process and the purposes for which it is used. “Personal information” as defined by the TIPA means any information that is linked or reasonably linkable to an identified or identifiable natural person.

We may sell personal information to third parties or process personal information for targeted advertising. To direct us to stop the sale of your personal information or processing it for targeted advertising, please contact us using the information in the Contact Us section below.

We may process the following categories of personal information relating to Tennessee residents:

• Age and Veteran Status — including date of birth and veteran status to determine eligibility for military or similar rebates and to comply with the Military Lending Act.
• Audio / Video / Visual / Electronic — photographs, recorded calls, voicemails, and online and electronic communications including live or automated chat.
• Commercial — vehicles, products, services, and repairs purchased, obtained, or considered; personal property records; purchasing or consuming histories or tendencies.
• Customer Records — digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics (e.g., government-issued ID), and bank account numbers.
• Education — diplomas and transcripts for student rebate eligibility.
• Geolocation Data (non-precise) — locational data based on visitor IP addresses.
• Identifiers — real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers.
• Inferences — profiles reflecting your vehicle preferences, purchasing tendencies, and behaviors.
• Internet Activity — interactions with our websites, applications, and advertisements.
• Professional/Employment — job title, occupation, company name, and employment history.

Your Rights Under the TIPA

1. Right to Opt-Out of Targeted Advertising, Sale, and Profiling

You have the right to opt out of processing your personal information for targeted advertising, the sale of your personal information, and profiling in furtherance of decisions that produce legal or similarly significant effects. While we do not sell personal information for monetary value, we may disclose personal information to third parties such as vehicle manufacturers in a way that may be considered a “sale” under the TIPA. We do not sell personal information of minors known to be under 16 years of age.

2. Right to Access and Know

You have the right to confirm whether we are processing your personal information and to access that information.

3. Right to Correct Personal Information

You have the right to correct any inaccuracies in your personal information that we hold.

4. Right to Request Deletion

You have the right to request deletion of the personal information we have collected about you, subject to applicable legal retention requirements.

5. Right to Data Portability

You have the right to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format. You may exercise this right no more than two times per calendar year.

6. Non-Discrimination

You have the right not to receive discriminatory treatment for exercising any of your TIPA privacy rights, including the denial of goods or services or different pricing.

7. Right to Appeal

You have the right to appeal our refusal to act on a request. Appeals must be submitted within 45 days of receiving our declination. We will respond within 60 days. If your appeal is denied, you may contact the Tennessee Attorney General at (615) 741-3491 or tn.gov/attorneygeneral.

How to Submit a TIPA Request

To exercise any of your rights under the TIPA — including access, correction, deletion, portability, or opt-out of sale or targeted advertising — please contact us by email at [email protected] or by mail at the address in the Contact Us section below. To protect against fraud and unauthorized disclosure, we may require identity verification before processing your request.

Section 2 — SMS Messaging Program

Consent & Message Types

By providing your phone number and submitting a form on our website or other medium, you consent to receive text messages from Prancing Horse of Nashville. Messages may include:

• New and pre-owned Ferrari vehicle promotions and inventory updates
• Service appointment confirmations, reminders, and status updates
• Lease-end and finance renewal notifications
• Appointment scheduling and conversational dealership communications
• Event invitations and exclusive client announcements

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance, or contact us at (615) 234-0100.

Messaging Terms Summary

• No mobile information will be shared with third parties or affiliates for marketing purposes.
• Reply STOP at any time to unsubscribe.
• Reply HELP for assistance, or email [email protected].
• We will not share your mobile opt-in data with third parties.
• Consent to receive SMS messages is not a condition of purchasing any vehicle or service.
• Terms of Service

Section 3 — General Privacy Disclosures

Information We Collect

• Personal identifiers such as your name, phone number, email address, and mailing address.
• Vehicle and transaction information such as vehicle of interest, trade-in details, financing inquiries, and service appointment history.
• SMS program data including opt-in and opt-out status and message history.
• Website usage data such as pages visited, form submissions, and browsing behavior collected via cookies and analytics tools.
• Non-personally identifiable data such as browser type and version, service provider, IP address, and search engine referral.

How We Use Your Information

• Provide and manage SMS messaging services including sales follow-up, service reminders, lease-end notifications, and dealership communications.
• Respond to inquiries and provide customer support.
• Facilitate vehicle purchases, service scheduling, financing, and related automotive services.
• Send promotional and informational communications for which you have opted in.
• Diagnose server problems, administer our web site, and compile broad statistical data.
• Tailor your browsing experience based on your interests and geographic region.
• Comply with applicable federal, state, and local legal obligations.

Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only with:

• Service providers who assist in delivering our SMS, CRM, and digital marketing services under confidentiality obligations.
• Ferrari S.p.A. and Ferrari North America as required for program compliance and vehicle ownership records.
• Law enforcement or regulatory authorities when required by applicable law, legal process, or to investigate fraud.
• Legal, financial, and professional advisors or in connection with the sale or reorganization of all or part of our business or operations.
• Successor entities in the event of a merger, acquisition, or sale of dealership assets.

Except as described above, we will not use or disclose personal information for purposes other than those for which it was collected, except with your consent or as required or permitted by law.

Your Choices & Opt-Out Procedures

• Opt out of SMS: Reply STOP to any message at any time. You will receive a one-time confirmation and will receive no further messages unless you re-enroll.
• Opt out of email: Use the unsubscribe link in any email or contact us directly.
• Update your information: Contact us directly to request corrections to your personal data.
• Request deletion: Contact us to request removal of your personal information, subject to applicable legal retention requirements.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. This web site is hosted on servers located in the United States. No method of electronic transmission or storage is 100% secure; however, we work diligently to protect your data.

Children’s Privacy

Our services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us immediately.

External Links

This web site contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such web sites. We recommend that you review the privacy policy of any site you visit via a link from this web site.

Business Transfers

We may share or transfer your information in the course of any reorganization process such as mergers, acquisitions, divestitures, bankruptcies, or sales of all or part of our assets. Your information would remain subject to this Privacy Policy or a privacy policy that protects your privacy to an equal degree.

Anonymous Information & Analytics

We collect anonymous user information, such as data from tools like Google Analytics, which includes aggregate details (pages visited, time on site) from all visitors. This information is not directly associated with your personal details unless you voluntarily provide that information to us. However, if you accept cookies through our cookie banner, your data may be combined in ways that could identify you.

Chat Modules & Session Replay Tools

We or our third-party vendors may collect personal information when you use our interactive chat module, including name, phone number, email, mailing address, and other identifiers you provide. Chat transcripts may be stored and linked to your personal information for analytics and service improvement purposes.

We may also use session replay tools that recreate your browsing sessions to improve website usability. By interacting with our website, you consent to the collection and analysis of any information you provide through these tools.

Changes to This Policy

We reserve the right to change and update this Privacy Policy. Changes will be posted on this page with a revised effective date. Your continued use of our website or SMS services following any change constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

Section 4 — Cookies & Online Tracking

Use of Cookies

Our dealership uses cookies and similar technologies (e.g., web beacons, tracking pixels, scripts, fingerprinting, and local storage) to deliver content specific to your interests, track your website activity, and enhance your experience. Cookies are categorized as follows:

• Essential Cookies — critical for core website functionality including page navigation, session management, and secure access. Our sites do not support an opt-out mechanism for essential cookies.
• Functional Cookies — allow the site to remember your preferences and enable optional features such as chat modules, payment calculators, and service scheduling tools.
• Analytics Cookies — collect and transmit statistical information about how visitors use our site to improve performance, content, and user experience.
• Targeting Cookies — deliver advertisements relevant to your interests based on browsing behavior; also used for retargeting across other websites and to measure advertising effectiveness.

Do Not Track & Global Privacy Control

We currently support Do Not Track (DNT) and Global Privacy Control (GPC) signals. If your browser or device has enabled DNT or GPC, it will override your cookie preferences selected in the site’s cookie banner. You may also opt out of targeted advertising cookies using your browser settings or a supported browser extension.

For more information on opting out of Google Analytics, visit tools.google.com/dlpage/gaoptout. The Network Advertising Initiative also offers an opt-out mechanism at networkadvertising.org. Note that opting out does not mean you will no longer receive online advertising — it means ads will no longer be tailored to your browsing behavior.

Section 5 — Dispute Resolution & Arbitration

Initial Dispute Resolution

By visiting this site and/or using our services, you agree that if any controversy, claim, action, or dispute arises out of or related to your use of this site, our services, or this Privacy Policy (a “Dispute”), both you and we shall first try in good faith to resolve such Dispute informally by providing written notice to the other party describing the facts and circumstances and allowing 30 calendar days to respond. Notice to us shall be sent to: Prancing Horse of Nashville, ATTN: Privacy, 2320 Knights of Columbus Blvd, Nashville, TN 37214. This informal resolution procedure is a condition precedent that must be satisfied before initiating any litigation.

Binding Arbitration & Class Action Waiver

This arbitration agreement is governed by the Federal Arbitration Act (9 U.S.C. §§ 1-16). The arbitration will be before a single arbitrator under the American Arbitration Association Consumer Arbitration Rules (available at adr.org/rules), and the arbitrator’s decision will be final and binding on both parties. This agreement does not apply to Disputes within the jurisdiction of small claims court.

Class Action Waiver: Any Dispute will be handled individually. You may not join with other people who have a similar problem to bring a single case, and you may not participate in a class action lawsuit or class action arbitration against us.

In the event of a conflict between this arbitration agreement and any other arbitration agreement between you and us (such as one contained in a retail installment sale contract, purchase order, or lease agreement), the terms of that other agreement shall govern.

Venue & Choice of Law

This Privacy Policy has been made in, and shall be construed in accordance with, the laws of the State of Tennessee without giving effect to any conflict of law principles. Any disputes or claims not subject to the arbitration provision above shall be resolved by a court located in Tennessee, and you agree and submit to the personal jurisdiction of such courts.

Contact Us

If you have questions concerning this Privacy Policy or the practices of this web site, please contact us:

Prancing Horse of Nashville is a member of the Dream Motor Group family of dealerships. By using this web site or opting into our SMS program, you acknowledge and consent to the terms of this Privacy Policy. Message and data rates may apply. Reply STOP to opt out of SMS at any time. Reply HELP for assistance or email [email protected]. View our Terms of Service.